BrewBuzz, a thrilling new line of cold brew coffee featuring five bold flavors. Using a strategic approach to outshine more traditional and mundane brands, we crafted a design that is fun, exciting, and successful at conveying the invigorating effects of highly caffeinated coffee beverages. For the focal point of the brand we created a luscious, beautiful ice cube made from rich, dark coffee, serving as an eye-catching, appetizing icon that is unique, memorable and instantly recognizable. The vibrant variety colors and whimsical typography were intended to capture the younger demographic within the on-the-go energy drink category.