Having previously developed a bean-based PLANT PROTEIN segment to their baby food puree line, SPROUT Foods then introduced Organic "Curlz" as a new product in their snack category, replacing the typical corn meal base for snacks of this type with chickpeas & lentils. The green textured logo, leaf-patterned backgrounds, and easy-to-read violator clearly communicate important plant-based messaging, while fun variety names and appetizing product & flavor cue photos promise a tantalizing snack for toddlers.