Bottle & Label Designs

At the time these designs were developed, Gerber sought to revive and modernize a large portion of their portfolio. Previous dated elements were eliminated, cluttered layouts were simplified, and a much cleaner & contemporary look was established. The old-fashioned baby head logo was refreshed, a burdensome benefit band system was phased out, and lots of white added to the backgrounds. Color-coded flavor designators nestle pleasingly with photographic elements making the varieties much easier to identify.