Tub Sleeve Designs

At the time these designs were developed, Gerber sought to revive and modernize a large portion of their portfolio. Previous dated elements were eliminated, cluttered layouts were simplified, and a much cleaner & contemporary look was established. The old-fashioned baby head logo was refreshed, a burdensome benefit band system was phased out, and a wood surface featuring dramatic, cropped photography significantly enhanced appetite appeal on these puree sleeves.