Having led the marketplace as a modestly-priced tea for decades, Salada urgently needed life breathed into a dull, outdated, and flagging brand. The challenge was to improve the overall design without the result looking too premium for its price category. A logo refresh, clean & contemporary typography, dramatic overhead photos, and vibrant background colors all combined nicely in an elegant and appropriate solution. Also check out our Salada Matcha, Spa, Green Tea, and Escapes designs.